creative consultation

Bar services

  • Consulting

    Cocktail Program Development

    Cost Management

    Staff Training

  • Events

    Public & Private Bartending

    Cocktail Classes

    Event Planning

  • Content

    Spirits Writing

    Brand Promotion

Michael d. Nathan

  • Michael Nathan is a San Francisco-based beverage industry professional who began his career in Boston. With over 10 years of hospitality experience in high-volume craft cocktail bars, tiki bars, and fine dining programs, he has developed a depth of knowledge and honed skills that have driven his success across diverse settings.

    In 2023, Michael developed the Aphotic bar program, which helped earn its first Michelin Star and Green Star for sustainability. This achievement was followed by a nomination for Tales of a Cocktail’s ‘Best New U.S. Cocktail Bar: U.S. West’ in 2024.

    In 2024, he founded his hospitality consultancy, specializing in beverage program development and staff training, to share his expertise with a broader community striving for excellence.

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