
creative consultation
Bar services
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Consulting
Cocktail Program Development
Cost Management
Staff Training
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Events
Public & Private Bartending
Cocktail Classes
Event Planning
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Content
Spirits Writing
Brand Promotion
Press
Best New Cocktail Bar U.S. West Top 10 Nominees: Aphotic
Tales of the Cocktail [2024]
Aphotic Changes the Cocktail Game
Michelin Guide [2023]
Make Mine a Double: The Outlander
Whisky Advocate [2024]
Best New Bay Area Bars 2023: Aphotic
SF Chronicle [2023]
Michael d. Nathan
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Michael Nathan is a San Francisco-based beverage industry professional who began his career in Boston. With over 10 years of hospitality experience in high-volume craft cocktail bars, tiki bars, and fine dining programs, he has developed a depth of knowledge and honed skills that have driven his success across diverse settings.
In 2023, Michael developed the Aphotic bar program, which helped earn its first Michelin Star and Green Star for sustainability. This achievement was followed by a nomination for Tales of a Cocktail’s ‘Best New U.S. Cocktail Bar: U.S. West’ in 2024.
In 2024, he founded his hospitality consultancy, specializing in beverage program development and staff training, to share his expertise with a broader community striving for excellence.
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